Kith Park demonstrated Kith’s flexibility in collaborating with luxury brands Versace, Tommy Hilfiger, and Greg Lauren. In 2018 alone, Kith teamed up with Nike, Coca-Cola, Levi’s, Bergdorf Goodman, Columbia, Mitchell & Ness. Ranging from surprising to elegant, Kith has pulled off the art of mastering collaborations. Quickly establishing itself as one of the dominant brands on the list, Ronnie Fieg might be the king of collaborators. Unlike other brands, Noah dares to take a stand and speak out. Noah even closed its physical and online store last year on Black Friday to protest excessive consumerism. In the past, Noah has released clothing supporting Black Lives Matter, Robert Mueller, Smokey the Bear, relief efforts for Hurricane Harvey and Irma, Middle Eastern refugees, the Anti-Nazi League, the ACLU, and more, donating all the money raised to charities devoted to those causes in some cases. This disparity can be explained by Noah’s commitment to quality, refreshing transparency, and individuality to the point of losing money. Noah is most known for its signature core logo hoodies, but it also sells trench coats that cost $1,200. Noah’s founder, Brendon Babenzien, was previously the creative director of Supreme until 2015 when he left and established the brand. Ushering in a new age of politically-active, conscious branding, Noah is at the forefront of infusing stylish clothing with social commentary. Here are some of my favorite streetwear brands from NYC. Unsurprisingly, there are other more low-key brands with their own unique identities that also hail from the Big Apple. However, Supreme’s true roots lie in skateboarding and NYC and has never been shy of professing its love for both. In recent years, streetwear has been dominating fashion, thanks to Supreme being second-to-none in churning out season after season of sold out quality products. It would not be an understatement to say that Supreme is the originator of streetwear and started the hype that is so prevalent today. Whenever you start a conversation about streetwear, Supreme is the obvious attention grabber.
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